DULCE / THE SWEET SIDE OF THE EVERYDAYART DIRECTION BY OPENY
A moment
worth making.
01 / THE FIRST IMPRESSIONRose. Cream.
Rose. Cream.
A little ceremony.
One slice, given centre stage.
Colour, texture and space tell the story.
SCROLL TO SAVOUR01 — 03ORIGINAL PRODUCT / NEW COMPOSITION
02 / THE HANDS BEHIND THE MOMENTBefore the
Before the
first bite.
Pour. Finish. Serve.
A closer look at the original making footage. The details become the story, from the caramel pour to the finished plate.
Discover the expression ↓MAKE ROOM FORsomething
something
sweet.
A new serving suggestion.
Built from DULCE’s original product photography.
04 / BEHIND THE SWEETNESSThe moments
The moments
in between.
Original clips from the product shoot.
The finishing touches, the close-up, the box.
A final dusting.
Closer, still.
Ready to go.
05 / ANOTHER KIND OF CRAFTBuilt by hand.
Built by hand.
Layer by layer.
Glaze, texture and the final arrangement.
The original choux film, with room to enjoy the details.
06 / THE LAUNCH FILMBefore the doors.
Before the doors.
There was a story.
The original “Coming soon” campaign.